Microsoft Touts Xbox LIVE as Digital Advertising Platform
Xbox LIVE is Microsoft’s most innovative and differentiated offering for video advertising, says Rick Song, GM for Microsoft Advertising, East Coast, in this interiew with Beet.TV We spoke with him on...
View ArticleYahoo! Media Chief: “Video on the Internet has Come of Age”
Video on the Internet has come of age and there is a big movement to premium content, says Mickie Rosen, SVP, Media Network, Yahoo! in this interview with Beet.TV We spoke with her at the Yahoo!...
View ArticleAOL to Launch 50 New Shows; Sell Video Ads on GRPs
At the Digital Content NewFront in New York, AOL announced 50 new shows including a Jennifer Lopez-produced program, an original production from digital studio Vuguru, as well as shows on technology,...
View ArticleVuguru to Launch Four Digital Shows with AOL On
Digital studio Vuguru has paired up with AOL on several new scripted programs and will roll out the first four throughout the year, including “Fetching,” created by “Sex and the City” writer Amy...
View ArticleYahoo’s Levinsohn: We Are Investing Heavily in Premium Content”
Yahoo! is investing heavily in original, premium video for the Web, says Ross Levinsohn, Yahoo! EVP for the America's in this intview with Beet.TV at yesterday's Digital New Front event where the...
View ArticleMashable Makes Big Move Into Video Production and Syndication
From news updates, reviews and long-form, branded shows, Mashable is making a big commitment to digital video programming and syndication, says Adam Ostrow, Executive Editor in this interview with...
View ArticleBalancing Creativity and Commerce: Web Video Star Felicia Day on Working with...
Working with brands closely on digital programming requires a fine balance, says digital superstar Felicia Day, who launched four shows on a new YouTube channel earlier this month. Beet.TV connected...
View ArticleDigitas Readies Out “Engagement” Tool for Brand Marketers
Consumer tolerance for watching longer videos has opened new opportunities for brands and programmers to create more original and long-form content for digital platforms, said Stephanie Sarofian,...
View ArticleUber Agent to the Web Video Stars: This is Becoming a “Real Business”
YouTube's $100 million investment in original content has helped accelerate the business of online video, and many Web stars are now making a living from their online work, said George Ruiz, Head of...
View ArticleAll Media Should be Earned, Digitas Creative Chief Says
Many brands are focused on the new paradigm of paid media and earned media, but all media should actually be earned, including the ads made for the Web, said Mark Beeching, Worldwide Chief Creative and...
View ArticleThe “Addressable” Electorate: Microsoft Xbox LIVE and 2012 Presidential Election
Microsoft's Xbox LIVE, the fast growing gaming console, which has become a primary video consumption platform for some 40 million users around the globe, allows advertisers to reach highly specific...
View ArticleAOL Launches Big Video Portal of Aggregated and Original Videos
AOL has launched new video destination comprised of 14 channels, involving some 1000 top video publishers and over 300,000 videos and a number of new, original made for the Web programs. Many of the...
View ArticleAOL CEO Tim Armstrong: We Believe in Video
At that AOL New Fronts event last night, the main event was the announcement of new video portal called AOL On. The new video portal includes 14 channels with several original shows but mostly videos...
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